Forevermark Black Label Collection

Forevermark presents a new generation of diamonds, cut with supreme symmetry and unprecedented accuracy to release a dazzling light.

Available in round, square, cushion, oval and heart shapes, the Black Label Collection is the most exclusive collection of diamond cuts ever conceived.

Facet Alignment and Maximum Sparkle

As the world’s leading diamond experts, The De Beers Group of Companies has spent the past two decades studying how light travels within a diamond, based on its cut and polish, facet alignment, and shape. As a result, Forevermark use state of the art technology to maximise diamond brilliance, delivering unrivalled sparkle in every cut.

The difference comes down to how and where the diamond facets are placed. When cutting a diamond to achieve outstanding optical performance, the facets must be handcrafted with meticulous precision.

Each facet in the pavilion, crown and girdle of the diamond must be exactly the right size and placed at exactly the right location and angle, to within a few microns, for exacting symmetry, resulting in maximum sparkle.

Cutting the gemstone to achieve superior symmetry through the perfect proportions of the facets allows a “Compass of Light™” to emerge: a symmetrical arrow pattern that makes Forevermark Black Label diamonds sparkle like no other.

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The Evolution of Cuts

Historically, the round brilliant diamond has been the only shape to be cut with supreme symmetry and therefore to achieve maximum light performance.

 However, today, with state-of- the-art advances in technology and expert craftsmanship, Forevermark Black Label offers diamonds in square, cushion, oval and heart shapes with symmetry that achieves optimum facet alignment. For the first time, fancy shape diamonds are able to exhibit brilliance, fire and scintillation comparable to round brilliant cuts, establishing a new collection of diamonds with unmatched brilliance.

Side by side, a Forevermark Black Label diamond outshines any other diamond. The Black Label Collection sets a new standard for beauty and brilliance in both round and fancy shapes.